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Setting Global Standards. Guidelines for Creating Codes of Conduct in Multinational Corporations.
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Sethi, P. Prakash
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Artículo Disponible
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658.314 S495
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1
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Donado
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Global trade liberalization has been an economic windfall for multinational corporations taht have seized extraordinary power as developing countries compete with each other to lure them with cheap labor an resources. But with deregulation and open trade policies comes the specter of corporate abuses of labor, eviromental, and human rights standards.
Public trust in business, especially large corporations, has never been lower. Increased scrutiny - by rigorous nongovermental organizations and activist groups, consumers and investors, as well as the media - mean that multinationals can't pretend to operate in a vaccum. The appearance of impropriety can be jus as damaging as impropriety itself, and corporate efforts to scrub a deteriorating public image are generally met with scorn and branded as transparent attempts to deflect bad publicity. In this environment of increasing public discontent, consumer backlash against corporations is becoming a primary concern of corporate leaders around the world. Setting Global Standards shows why multinational corporations can no longer base decisions solely on poorer contries' low to nonexistent legal standards designed to protect working conditions and teh environment, standards that are invariably violated both by the local companies and by the multinationals that buy their products. Because these corporate behemoths have the bargaining leverage to buy only the products that meet the standards acceptable to Western consumers in their home markets, they must be held equally responsible for their impact on the conditions of workers and ther enviornment. Otherwise, major international corporate brands face the grim prospect of public boycotts and protests, resultin in loss of trust and inventin further governmental regulation and censure. Savvy businesspeople are recognizing that what's technically legal may be neither desirable nor ethical, and that today´s empowered and intelligent consumers and investors are more capable than ever of punishing corporations for real or perceived wrongs. This book demostrates how large corporations can make real improvement in their standard business practice without jeopardizing theis competitiveness in the global marketplace. S. Prakash Sethi, a preeminent business scholar and researcher on the activities of multinational corporations on the activities of multinational corporations and global buisenss issues, outlines a number of highly effective approaches by which corporate leaders can improve their credibility and ensure the protection of the human and civil rights of their workers across the globe. Corporate leaders know that the best way to deflect criticism is to do things hte right way from start. That's often easier said than done in today's massive corporate bureaucratic structures, which become insular and self-serving and lose sight of the fact that in the last analysis they cannot survive if htey lose their public franchise. Rather than spend money on expensive public relations campaigns that rarely fool today's cynical, savvy consumer, the modern corporation can and must become a better world citizen. Setting Global Standards shos them way. |
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0-471-41455-7
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John Wiley & Sons, Inc.
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1
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2003
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308
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United States of America
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New Jersey
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English
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Priscila Barrientos
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Priscila Barrientos
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27/05/2015
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27/05/2015
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Elaborado por Editorial Digital, www.editorialdigital.net